Calibre of Clients Worked With:

How Do I Do SEO for My Real Estate Business?

Many of my clients are just bored because the SEO doesn’t work or it sounds too fancy or complicated. But you want to get more leads for your business. You want to have an established online presence, with your website competing for top Google rankings. You want to establish yourself as an authority in your local niche. In the end, you don’t want to chase leads because you love what you do.

It can be about:

  • Renovating homes in your local city
  • Guiding buyers about the local market
  • Aligning better loans for investment purposes

I can bet you are not excited about the SEO part but you cannot do the fun part without getting enough leads.

That’s where I come in. Get the help of a seasoned freelancer and start getting leads for your business.

A fair warning: getting leads is not just about SEO. Your entire marketing strategy, market conditions, and business strategy will play their part, but SEO can assist with lead generation.

When you invest in SEO, you create a user-friendly website. You stop posting, “copy-paste-type” content. You create real value, and that’s how you can gain client’s trust. As a seasoned real estate writer, I am playing with keywords, and search analytics. I optimize your website for the top keywords. I help you create valuable and engaging content. The result? And an SEO-optimized website that is loved by local leaders.

What are the SEO steps for real estate businesses?

For example: let’s say your website is all about helping individuals find the right loan product for their property purchase. Now let’s say you are posting content about “purchase your next home”, but the consumer is searching for “how do I get the right mortgage” or “how do I find the right mortgage with low credit score”. For better SEO, you need to answer those questions.

For real estate businesses, SEO can be divided into the following individual steps:

Creating an SEO-friendly website: Publish a website that’s ready for SEO. Usually, you need a friendly template, fast-loading speed, XML maps, and right URL structure. That allows the search enginges to index your website.

Choose right keywords: You cannot compete for every keyword. You should not compete for national keywords (especially if your business is a local one). Finding the right keywords is crucial because you will be creating real estate content around those keywords.

Publish useful, SEO-friendly content: Now it’s time to start creating content on your real estate website. You will need to establish your website through some core pages. Your core content includes your “homepage”, “about us”, and “services” page. You need to give users a way to contact you.

Create an SEO content strategy: In this section, you choose a content calendar and frequency. What do you want to talk about? Create engaging blogs, articles, newsletters, and social media content. Engage readers and provide value. That’s it, folks. Search engines keep changing their algorithms, but they reward user engagement. If your content is useful, you can create your own email database and stop relying on SEO for consistent traffic.

About Me

SEO is an important step for real estate businesses. It doesn’t matter if you are just starting out your website or you already have an established presence. You need to be consistent with your SEO efforts.

As a real estate copywriter, I collaborate with marketing teams to create top-ranking SEO content. I have created SEO strategies for my clients. If you need help, let me know. We will sit together to create a strategy, and then I will help you implement that strategy.

Today, copywriting is not just about using the right “hook” or “words”. It’s about understanding our customers at an intimate level and creating content to resolve their pain points. So we have a new word for “copywriting.”. It’s called “SEO writing.”.

As a real estate writer, I have worked with clients across the globe. My writing career began back in 2014 and my love for writing hasn’t faded despite all the ups & downs in this industry. I love collaborating with real estate investors and investment companies. Some of my current and past clients are investors, mortgage lenders, experienced agents, authority speakers, home inspectors, appraisers, general contractors, and real estate marketers.

Let’s chat if you would like to work on your website’s SEO and start getting more leads for your business.

Past Real Estate Client Testimonials

Real Estate Investment Company

Jose Imery

Property Investor

Rochelle Dureux

Real Estate Investor and agent in Florida

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Drop me a message to discuss your real estate SEO writing project. You can contact me directly at “thetanzeelzahra@gmail.com” or fill out the “contact us” form on this website.