Should I hire a real estate writer for my business? What are the pros & cons? Where do I go to find a competitive writer for the property industry? 

I will answer all these questions. As a copywriter for 10 years, I have particularly worked with real estate clients. My experience encompasses working with various clients such as mortgage lenders, private money lenders, realtors, investors, general contractors, wholesalers, and real estate attorneys, among others. The world of real estate is complex and diverse. Many find success through word-of-mouth marketing. Others choose SEO, digital marketing, or networking as their lead generation method. 

Look closely, and copywriting is a common denominator in all marketing efforts. You might have designed the brochure yourself without hiring an actual copywriter, but words were still present. That’s the beauty of copywriting, but let’s not divert the topic. 

Should You Hire a Real Estate Writer for Your Business? 

That depends on your industry. Most real estate professionals are busy, and you can benefit from hiring a marketing copywriter. Today’s marketing requires a significant amount of content to achieve success. You need social media content, blogs, website copy, newsletter content, and other marketing material. You cannot write all this copy yourself unless you have unlimited time. Even with ChatGPT and AI, it’s challenging to create all this material and see marketing success. 

So, yes, you need to hire a real estate writer for your business. Don’t just take my word for it. Read from business experts who have been in your shoes before. 

Increase Quality Traffic with SEO Blogs

Our real estate company is a legacy brand with expertise in developing different properties, including residential, commercial, retail, and hospitality projects. We understand that the easiest way to reach our target audience in present times is via digital media. So, to keep our website optimized for the search engine, we have hired a specialized real estate writer to regularly write high-quality blogs providing engaging and informative content. 

Since they create content based on trending keywords with a high search volume, our website has been receiving more quality traffic. As a result, the leads have improved, too, with increased inquiries. Our content writer writes well-researched blogs on various relevant topics such as home-buying tips, market insights, etc. It has built better trust among potential clients and thus enhanced the conversion rate as well.

K. Raheja Realty, GM – IT, Raheja

Invest in a Quality Writer to Grow Your Business

Our content and copy were holding us back until we invested in expert writers.
Now, our website traffic is up over 50% year-over-year, and our lead conversion rate improved by 35% immediately after rewriting our site copy. More traffic and higher conversions directly impact our bottom line. Last quarter, we saw revenue increase 23% compared to the same time last year.
For real estate companies, strong writing translates into more credibility and trust. Our writers understand our audience and industry, crafting content that resonates. We’ve seen similar success working with freelance writers for marketing materials like email campaigns and social media. The initial investment in pro writers pays off quickly. I recommend any business get serious about the power of the written word.
Garrett Ham, CEO, Weekender Management

What is the next step in hiring a writer for your real estate business? 

Where Should I Find a Competent Real Estate Writer for My Business? 

Many of my clients look within their network first. Does someone in your network know a writer who can play with words while handling complex property terms? 

You can also go on LinkedIn and search for a real estate writer. Another option is to conduct a direct search on Google. You are currently browsing this website. Many real estate and finance authors have dedicated websites to attract clients. You can check their portfolio as well as the blog. 

These are all easy steps, but many clients are searching for talent in a specific category. 

• Are you searching for a blogger who can write about different types of mortgages? 
• Are you in search of someone capable of crafting landing page copy for your land-buying business? 
• Maybe you need a person who can write copy in the commercial real estate B2B sector? 
• Perhaps you’re looking for Instagram reels for real estate brokerages? 

And that’s where the mistake happens. 

These all can seem like different tasks, but they all require similar talent. You need a competent writer with a thorough understanding of the real estate market. The writer must be proficient at research. Other than that, it’s just about formatting. Instagram reels and Youtube scripts are different, but you only need talent to write both. 

Most writers can pull off diverse writing assignments successfully. I don’t need prior experience in social media to craft a new Instagram reel. I know the science and art of writing. Understanding brand voice is important. After that, it’s just about switching platforms. That’s why I think you should stick with one writer for all your writing material. 

How Do I Setup a Contract with a Professional Real Estate Writer? 

You don’t have to hire a writer in the traditional way. You can choose to work with freelancers and have more flexibility. Maybe you would like someone to work on your blog and social media for 5 hours per week. That’s it. You will just pay for the 5 hours. If a writer charges $40/hour, then you will pay around $800 per month for the complete work. You don’t have to worry about insurance plans or paid holidays. 

You can create a simple contract with your writer. Many writers have created contracts to protect against late payment or copyright issues. You can have the contract tailored to your business needs and sign it. 

Alternatively, you can also use websites like Upwork. You can use their escrow system for smooth payments. In case of a dispute, the platform can help you manage the issue. It’s a convenient option when you’re working with international talent.

Hire Someone Who Can Write Simple Level-5 Copy

How do you describe renovation plans and construction terms to someone who doesn’t understand the construction world? 

Have content that simplifies complex topics, like floor plans, pricing structures, and investment timelines. It’ll become an asset for you. A well-crafted blog post or educational article can nurture potential leads.

We’ve seen our site traffic increase by roughly 35%, largely thanks to informative, SEO-friendly content that ranks well on Google. This has also led to a 20% boost in leads, many of whom are more informed and engaged when they reach out. 

Not only are we receiving an increase in inquiries, but the quality of those inquiries has also improved—people now approach us with a basic understanding, allowing us to concentrate on closing deals instead of starting from the beginning with education. 

For example, one guide we published on “Buying a Pre-Construction Condo in Montreal” brought in multiple high-quality leads, two of whom went on to close on units worth over $1 million combined.

Our investment in professional writing has paid off in terms of both revenue and efficiency. By educating our audience through clear, targeted content, we’re able to build trust faster and convert leads into clients more effectively.

Samantha Odo, Real Estate Sales Representative & Montreal Division Manager, Precondo